The three-day expo, held under the theme “Tourism development through digitalization,” aimed to provide a platform for Africans to market the continent's tourism offerings to each other.
The expo commenced with a tour of Akosombo in the Eastern Region, allowing participants to engage in leisure activities such as hiking, cruising, and networking. The event culminated in a conference and the presentation of the Balafon Award of Excellence and Exhibitions.
During the conference's opening ceremony, Mr Ikechi Uco, Founder of the African Travel Fair, highlighted the three key components of ACCRA WEIZO: an experiential segment for non-Ghanaians, knowledge sharing through the conference, and networking opportunities.
Mr Uco stressed the need for investment in Africa's tourism sector, as African tourists are the highest-spending tourists. He encouraged industry players to focus on developing the domestic West African market, which has the potential to benefit over 400 million people, rather than solely directing their efforts towards Europe.
He noted that digitalization in Ghana was already underway and that the collaboration with ACCRA WEIZO would further enhance stakeholder tourism in the sub-region. Mr Langmagne urged travel professionals in the sub-region to lead the process of facilitating travel within West Africa.
Mr Ekow Sampson, Deputy Chief Executive Officer in Charge of Operations at the Ghana Tourism Authority, highlighted the importance of participating in local and international tourism fairs and exhibitions to raise awareness of Ghana's tourism products.
The event aimed to create a seamless travel environment in West Africa by bringing together travel professionals, consumers, suppliers, intermediaries, media personnel, and academia from the sub-region.
Mr Sampson emphasized the tight integration between tourism and technological advancement, urging tourism enterprises to embrace digitalization and innovation to drive sustainable and inclusive growth in the African tourism sector.