Political marketing experts are skeptical about the New Force movement's chances in the upcoming 2024 presidential election, asserting that it is “too late” for the movement to enter the race.
However, they suggest that the movement could serve as a platform for future elections to mobilize support.
The revelation of Nana Kwame Bediako, also known as Cheddar or Freedom Jacob Caesar, as the face behind the New Force movement came during a press conference following the cancellation of the planned public lecture event called “The Convention.”
Nana Bediako clarified that his goal is not political leadership but rather to empower the youth and utilize Africa's resources for wealth creation. He envisions establishing a middle-income economy free from government interference.
Political marketing expert Dr. Tutu-Boahene sees the suspense created by the faceless billboards as a perfect strategy but believes that if Nana Bediako aims for 2024, it's too late. He suggests that 2028 might be a more feasible target for a political career.
In contrast, Professor Kobby Mensah of the University of Ghana Business School expressed doubts about Nana Bediako's ability to be the much-anticipated “third force.”
While acknowledging Nana Bediako's ability to attract resources and people, Professor Mensah questioned his political gravitas, especially when it comes to garnering votes.
Meanwhile, the Diaspora Affairs Directorate at the Office of the President clarified that the cancellation of “The Convention 2024” at the Black Star Square was due to an unforeseen state event scheduled for the same venue. The statement assured the refund of the venue fee and apologized for any inconvenience.
The New Force movement, despite uncertainties surrounding its political aspirations for 2024, continues to generate interest and discussion within Ghana's political landscape.
