Cheddar faces scrutiny over his grasp of facts and policies on his media tour, but expert thinks the research data is on his side

Cheddar faces scrutiny over his grasp of facts and policies on his media tour, but expert thinks the research data is on his side
Nana Kwame Bediako poses with Bernard Avle of Citi TV

Real estate tycoon and former scrap dealer, , widely known as Cheddar, has embarked on his inaugural media tour since declaring his candidacy for the 2024 Ghanaian presidential election.

However, concerns have been raised about Cheddar's understanding of facts and policies, prompting questions about his potential voter appeal.

, Vice President of , has highlighted the significance of these concerns, posing critical questions regarding Cheddar's target audience and the role of facts and policies in winning elections.

He draws attention to the possibility of Cheddar running on a populist platform, emphasizing that, globally, “facts and policies” may not be the primary factors in engaging voters.

Simons notes that emotional connections often play a more substantial role in populist campaigns.

Additionally, Simons points out the distinctive characteristic of the Ghanaian context, where the middle class tends to remain disengaged from activist pursuits focused on solid policies and factual accuracy.

Cheddar

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