Real estate tycoon and former scrap dealer, Nana Kwame Bediako, widely known as Cheddar, has embarked on his inaugural media tour since declaring his candidacy for the 2024 Ghanaian presidential election.
However, concerns have been raised about Cheddar's understanding of facts and policies, prompting questions about his potential voter appeal.
Bright Simons, Vice President of IMANI Africa, has highlighted the significance of these concerns, posing critical questions regarding Cheddar's target audience and the role of facts and policies in winning elections.
He draws attention to the possibility of Cheddar running on a populist platform, emphasizing that, globally, “facts and policies” may not be the primary factors in engaging voters.
Simons notes that emotional connections often play a more substantial role in populist campaigns.
Additionally, Simons points out the distinctive characteristic of the Ghanaian context, where the middle class tends to remain disengaged from activist pursuits focused on solid policies and factual accuracy.
