The Africa Prosperity Network (APN) and the African Continental Free Trade Area (AfCFTA) Secretariat are set to host a significant gathering of African heads of state, business leaders, and thought leaders at the upcoming Africa Prosperity Dialogues (APD) in Ghana.
Scheduled from January 25 to 27, 2024, the three-day dialogue, themed “Delivering Prosperity in Africa – Produce, Add Value, Trade,” will be hosted by Ghana's President Nana Akufo-Addo at the Peduase Presidential Lodge in the Eastern Region.
The event will bring together heads of international development institutions, foreign investors, social change-makers, and other Pan-African thought leaders.
As a precursor to the conference, the APN Secretariat, in collaboration with AfCFTA, will organize a media webinar on December 19.
The webinar, titled “What Do You Know About the AfCFTA ― and Why Should the Media Care?”, aims to discuss the media's role in mobilizing mass engagement and participation in AfCFTA, particularly focusing on the growth opportunities for SMEs in Global Africa.
Distinguished African media personalities, including Audrey Gadzekpo, Samuel Atta-Mensah, Elizabeth Ohene, Ferial Haffajee, Joel Kibazo, Charles Onyango-Obbo, Andrew Mwenda, Mariama Sy Ba, David Ndii, Noo Saro-Wiwa, and Dele Momodu, will participate in the webinar.
The discussions will delve into ways to internalize and normalize the AfCFTA's single market focus and encourage media and AfCFTA actors to promote intra-African trade.
A central question to be addressed is, “What can AfCFTA and member states do to support the media in building public education about the new, open Africa, and how seriously do African journalists take the task of spreading the message?”
The AfCFTA, a key partner of APN, has been instrumental in advancing Africa's trade paradigm, creating the world's largest single market. However, the webinar aims to address the challenge of translating this vision into actionable and bankable policy positions.
The media webinar seeks to explore and strategize on information dissemination services, fostering engagement, and informing people across Africa and global audiences to actively participate in AfCFTA and leverage the opportunities it presents.
The APD 2024 will culminate in a presidential dinner gala and the Africa Prosperity Champions Awards ceremony on the night of January 26 at the Kempinski Gold Coast City Hotel in Accra.
