Fidelity Bank Ghana, the largest privately owned Ghanaian bank, has held the first monthly draw of its Sika Bumm Reloaded savings campaign, awarding 10 lucky customers a total of GHS 50,000. The initiative, now in its second edition, is designed to promote a strong savings culture among Ghanaians while rewarding financial discipline and loyalty.
The campaign allows customers to participate by maintaining or depositing at least GHS 500 or multiples of that amount in their savings or current accounts. Each month, 10 customers will receive GHS 5,000 each, culminating in a grand draw in January 2026, where top prizes of GHS 100,000, GHS 70,000, and GHS 50,000 will be awarded, while those placing fourth to tenth will each take home GHS 30,000.
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Speaking on the sidelines of the draw, Mr Godfred Attafuah, Acting Divisional Director of Retail Banking at Fidelity Bank, said the campaign underscores the bank’s dedication to customer empowerment and financial inclusion. “At Fidelity, our customers remain at the heart of everything we do. Our mission is to make banking simple, inclusive, and rewarding. This promo is about helping customers build financial resilience while giving them opportunities to win big,” he stated.
The draw was conducted through the National Lottery Authority’s (NLA) Caritas Platform, ensuring credibility and transparency. The Managing Director of the NLA, Mr Rsi Twum, commended Fidelity Bank for meeting all regulatory standards and maintaining transparency throughout the process. “Every detail of the Sika Bumm promotion has been verified, and Fidelity has met all the requirements set by the NLA. Customers can trust that the process is completely fair, transparent, and credible,” he assured.
Winners from the first draw were selected from branches across the country, including Adum, Jirapa, Assin-Fosu PostBank, Tamale, Nkawkaw PostBank, Osu Oxford Street, Santasi Roundabout, Koforidua, Tarkwa Main, and Tema Community 1 Main. They expressed their joy and gratitude to the bank for introducing a campaign that not only rewards them financially but also motivates them to cultivate better saving habits.
The Sika Bumm Reloaded promotion will continue until December 2025, with monthly draws rewarding consistent savers nationwide. Fidelity Bank has encouraged existing customers to increase their deposits and new customers to open accounts to participate in the ongoing draws and stand a chance to win in the grand finale next year.
