Ecobank, the prominent pan-African financial services group, has introduced its latest brand campaign, ‘A Better Way| A Better Africa,' during the ongoing TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023 (AFCON).
As an official sponsor of the tournament, Ecobank aims to showcase its commitment to the sustainable growth of the continent.
The campaign, themed ‘A Better Way| A Better Africa,' emphasizes Ecobank's dedication to empowering clients and customers for a brighter future.
Jeremy Awori, CEO of Ecobank Group, stated, “Driven by our commitment to continuous improvement, we deliver enhanced financial services, greater customer experience, and more customer-centric solutions.”
The campaign is rooted in insights gathered from a comprehensive pan-African brand survey, reflecting perspectives and opportunities identified during the research.
Awori emphasized Ecobank's role as an enabler and partner, leveraging its pan-African purpose, single gateway platform, and diverse workforce across 35 countries.
Highlighting Ecobank's digital network and continent-wide connectivity, the campaign focuses on the bank's unified payment ecosystem, supporting market access and business growth.
The initiative aligns with the opportunities presented by the African Continental Free Trade Area (AfCFTA).
The fully integrated campaign includes a diverse mix of digital and traditional media, featuring a television commercial filmed on the continent.
Following AFCON 2023, the campaign will be rolled out across Africa, reinforcing Ecobank's commitment to the continent's progress.
