Mr Felix Kwakye Ofosu, Minister for Government Communications, has reaffirmed the government’s commitment to ensuring that state-owned media remain viable, competitive, and relevant.
Speaking at a Public Accounts Committee (PAC) session on Friday, he revealed that the Ministry, in partnership with the State Interests and Governance Authority (SIGA), is crafting a transformation roadmap for institutions such as the Ghana Broadcasting Corporation (GBC).
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Acknowledging the challenges faced by state media, including revenue shortfalls, logistical constraints, and competition from emerging media platforms, Mr Ofosu said a detailed report will soon be presented to the Cabinet. Once approved, the report will guide engagement with state media organisations to establish sustainable, profitable models.
He emphasised the role of the public in supporting the GBC through TV license fees, noting that improved content, viewer tracking technology, and convenient payment channels are part of the strategy to boost revenue. “Many citizens are unaware that paying the TV license is compulsory and mandated by law,” Mr Ofosu stated, stressing the need for enforcement mechanisms and audience-driven incentives.
While acknowledging that TV license fees alone cannot solve all revenue challenges, he called on Ghanaians to contribute toward sustaining the broadcaster.
The PAC meeting included officials from Ghana News Agency, GBC, Ghana Publishing Company, and Graphic Communications Group Limited, who addressed observations in the Auditor-General’s report on public finances.
