Ghana is poised to host the continent’s biggest cultural convergence as the countdown begins to the FESTAC AFRICA Festival 2025, scheduled for September 21 to 27 in Accra.
The Ghana Tourism Authority (GTA) has assured both the public and international partners that preparations are on course for the monumental week-long event, which is expected to transform the capital into a vibrant hub of cultural and economic activity.
Get more exclusive breaking news updates on our WhatsApp channel .
Speaking at the official launch in Accra, Mrs. Maame Efua Houadjeto, Chief Executive Officer of GTA, described the festival as a “landmark celebration of culture, creativity, and economic opportunity.” She emphasized that beyond showcasing African heritage, the festival would serve as a platform for sustainable development across the continent.
This year’s theme, “Harnessing health, culture, trade, climate change, gender equality, and tourism for sustainable economic growth,” reflects the broader vision of uniting Africa through shared values, driving innovation, and positioning the continent as a rising global force.
“This is more than an event; it is the biggest Pan-African festival bringing together culture, commerce, and collaboration to drive sustainable development and create the largest trade market space during festival week,” Mrs. Houadjeto noted.
The seven-day festival will feature conferences, exhibitions, sports tournaments, film screenings, health and wellness checks, fashion shows, culinary experiences, and a Youth Summit. The GTA CEO urged both locals and visitors to immerse themselves in “the ultimate Black Star Experience,” saying: “Come and experience Africa in just seven days—where culture meets opportunity, and where Africa connects to the world.”
Beyond celebration, FESTAC AFRICA 2025 is positioned as a springboard for trade and investment, particularly benefiting small and medium-sized enterprises, artisans, and creatives across the continent. “This is how we turn culture into commerce. This is how we build an Africa where tourism, trade, and technology drive inclusive growth,” Mrs. Houadjeto stressed.
She expressed gratitude to the Ministry of Tourism, Arts and Culture, FESTAC organisers, and continental collaborators for their support in bringing the festival to Ghana.
Engr. Yinka Abioye, Chairman of FESTAC AFRICA Festival, highlighted Ghana’s strategic role as host, saying the world’s attention would be on Accra. “From Accra to Abuja, from Nairobi to New York, the eyes of the world are on Ghana as we launch the biggest Pan-African festival of our time,” he said.
Abioye described the event as a movement and legacy project that will resonate across generations, fostering dialogue and partnerships around trade, innovation, gender equity, health, and climate action.
“FESTAC AFRICA Festival 2025 is about inclusion, innovation, and generations—a bridge between Africa and its global diaspora. This is where culture meets commerce, where tradition meets innovation, and where Africa meets the world,” he said, calling on Africans, the diaspora, policymakers, creatives, and entrepreneurs to take ownership of the historic event.
