Afrochella co-founder steps aside amid misconduct allegations

Edward Asafu Adjaye, one of the co-founders of Afrochella, has stepped down from his leadership position and responsibilities following multiple allegations of sexual misconduct made against him on social media.

The decision was announced by Culture Management Group (CMG), the parent company of Afrochella, in a statement issued after allegations surfaced during a Twitter Space discussion on August 10.

Several women accused Mr Asafu Adjaye, popularly known as Deezy, of sending unsolicited nude photographs and making inappropriate sexual advances. Some also alleged that he blocked them after they rejected his advances.

The allegations prompted widespread calls on social media for his removal from Afrochella and any future events associated with the festival.

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In its statement, CMG reaffirmed its commitment to maintaining a safe and inclusive environment, stressing that it does not tolerate harassment, discrimination or any form of misconduct.

“We do not support misconduct toward women and assure you that we’re reviewing all materials related to these recent claims. Within the next few days, we will share our resolution and path forward with respect to our community and in alignment with our zero-tolerance policy,” the company said.

The organisation further announced that, pending the outcome of its internal review, Mr Asafu Adjaye would immediately relinquish his leadership responsibilities.

“As we conduct our internal review, Edward (Deezy) Asafu Adjaye will be stepping down from his leadership position and responsibilities at Afrochella effective immediately,” the statement added.

CMG said the decision reflected its commitment to providing safe event experiences and treating all allegations of sexual harassment and inappropriate behaviour with the seriousness they deserve.

The announcement generated mixed reactions on social media.

While many users welcomed the decision and called for further action following the internal investigation, others urged the public not to conflate the actions of one individual with the Afrochella brand.

Some supporters argued that the organisation should be allowed to complete its review before any conclusions are drawn, while others insisted that the allegations required decisive accountability from the festival’s leadership.