GTP partners stakeholders to launch Pure Pad project to combat period poverty and advance environmental sustainability

TexStyles Ghana Ltd (TSG), popularly known as GTP, has partnered with several organisations to launch the “Pure Pad” pilot project, an initiative designed to address period poverty while promoting sustainable waste management.

The project, undertaken in collaboration with Landfills2Landmarks Foundation, Grace Presbyterian Church (Akropong District), and Amor Europe, seeks to provide reusable sanitary pads made entirely from 100 percent cotton fabric sourced from GTP’s post-production offcuts.

According to a release copied to the Ghana News Agency, the initiative aims to support 2,500 young girls, providing them with reliable menstrual hygiene solutions. It will also train 50 local microenterprises, including church groups, women’s cooperatives and community organisations, to manufacture the reusable pads. Additionally, the project will divert 40 tonnes of textile waste from landfills, contributing significantly to environmental conservation.

“This is more than just a product; this is a statement that women deserve dignity and the planet deserves care,” the release noted.

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Launched on October 5 at the Grace Presbyterian Church in Akropong in the Eastern Region, the initiative is positioned as a blend of social impact, empowerment, and sustainability.

Mr Reuben Sam, Marketing Manager for the GTP brand, said the project aligns strongly with GTP’s values. He explained that the intervention will help keep girls in school, giving them the opportunity to pursue education without menstrual-related disruptions.

Providing cotton fabrics for the production of reusable pads, he added, is GTP’s way of offering “freedom, dignity, and confidence” to beneficiaries.

With Pure Pad, TSG reinforces its commitment to corporate social responsibility and sustainable practices. As a proudly indigenous brand with global ambitions, GTP continues to champion quality, authenticity, and African-inspired fashion. In 2022, the company repositioned its brand identity, adopting the tagline Life.Styled to reflect its mission of delivering premium African fashion to the world.

The launch event brought together notable personalities, including Madam Joyce Bawah Mogtari, Special Aide and Advisor to President John Dramani Mahama and Board Chair of Landfills2Landmarks; Mr Samuel Awuku, MP for Akuapim North; Mrs Jane Savage, CEO of Pure Amore Pads (UK); Jonathan Sait, CEO of Sait Recycling; the Queen Mother of Akropong; and Mr Samuel Ofori-Gyampoh, Co-Founder of Landfills2Landmarks.