The Precious Minerals Marketing Company Limited (PMMC) has taken a significant step towards promoting made-in-Ghana products by investing in machinery capable of producing sophisticated jewellery.
Nana Akwasi Awuah, the Managing Director of PMMC, disclosed that the company now possesses a 3D printer and software designed for crafting intricate jewellery tailored for the Ghanaian market.
Speaking at the three-day Lobby Sales event in Accra, Nana Awuah outlined the company's objective of encouraging Ghanaians to embrace the culture of owning and appreciating jewellery. The initiative, aimed at expressing gratitude to customers, involves offering discounts on jewellery products.
“We want to embark on social re-engineering, where Ghanaians will come to accept and take jewellery as a store of value,” stated Nana Awuah, emphasizing the company's commitment to promoting the value of jewellery ownership.
The Managing Director highlighted the importance of value addition and stressed the need to reverse the narrative of exporting gold without adding value.
PMMC aims to leverage the potential of natural resources and is in discussions with the Ghana Export Promotion Authority to utilize the African Continental Free Trade Area (AfCFTA) for enhanced value addition.
Nana Awuah envisions a robust jewellery market where people can easily purchase items for personal use or as gifts.
The company aims to foster a culture of investing in jewellery for the future, contributing to the appreciation of the value of these products.
Mr. Daniel Bugyei, the General Manager of PMMC Jewellery, emphasized that the Lobby Sales event is about showcasing products and serves as an annual occasion to interact with and appreciate loyal customers. As part of their expansion drive, PMMC has added two new branches to the existing five branches this year.