Mrs. Mawuena Trebah, Founder and Chief Business Strategist of Inspire Africa, has advised women entrepreneurs to prioritize building partnerships as a key strategy for expanding their businesses.
Speaking at the Maiden Volta Fair Women Entrepreneurs Summit in Ho, she emphasized the growing importance of partnerships in the contemporary business landscape.
“Remember to situate your ideas and plans about business within your cultural context because you may be surprised to find that your cultural context may not be that different from somebody else's cultural viewpoints across the Atlantic,” Mrs. Trebah advised, highlighting the significance of cultural awareness in business.
Mrs. Trebah stressed that partnerships don't require constant agreement but should be leveraged to achieve common business goals efficiently.
She encouraged entrepreneurs to identify opportunities for collaboration that alleviate business pressures and enable more efficient success.
Highlighting the benefits of partnerships, Mrs. Trebah noted that they expose businesses to innovative ideas and open up access to new markets.
Addressing common concerns among entrepreneurs, she acknowledged the reality of ideas being worked on after sharing but urged them to move beyond lamentation and focus on exploring opportunities under the Africa Continental Free Trade Area (AfCFTA).
Dr. Mrs. Grace Amey-Obeng, Founder and CEO of FC Group of Companies, emphasized the need for women entrepreneurs to overcome challenges such as gender inequality, limited access to financing, and lack of supportive infrastructure.
She called for collective efforts to create an enabling environment, including gender-responsive policies and initiatives for women entrepreneurs.
Dr. Archibald Yao Letsa, the Volta Regional Minister, highlighted the summit's role in providing opportunities to improve the economic development of the region.
Mr. Dela Gadzanku, Volta, Oti, and Eastern Regional Chairman of the Association of Ghana Industries (AGI), emphasized the region's pivotal role in leveraging the opportunities presented by the AfCFTA.
The summit, themed “Navigating new frontiers, Women Entrepreneurs and the opportunities of AfCFTA,” aimed to empower women entrepreneurs and enhance their participation in regional economic development.