Photographer advocates for investment in photography to boost Ghana’s tourism industry

Photographer advocates for investment in photography to boost Ghana's tourism industry

Mr. Thomas Fynn, an accomplished photographer and Executive Director of FYNNexhibits, has issued a clarion call to the government, ministries, departments, agencies, organizations, and individuals to invest in photography as a means to elevate Ghana's tourism sector.

Fynn emphasized the pivotal role of photography in showcasing the country's vibrant culture and rich heritage to the global audience. “You can't market your country without photography,” he asserted, underscoring the profound impact of visual imagery in conveying the essence of a destination.

His call came during the inauguration of a five-day photographic exhibition titled “Spirit Possession,” themed “Celebration of Ghanaian faces, African Culture and Heritage.” The exhibition, held at the forecourt of the Civil and Local Government Staff Association, Ghana () National Secretariat in from April 22 to April 26, showcased various aspects of Ghana's cultural tapestry, ranging from ancient historic monuments to contemporary socio-political narratives.

Collaborating with photographer Tom Lamb from the and CLOGSAG, Fynn aimed to raise awareness about the significance of photography in preserving and promoting Ghana's cultural diversity. He lamented the lack of understanding and appreciation for photography among Ghanaians, urging young enthusiasts to embrace the profession and leverage digital technology to enhance their craft.

Ms. Judith Kelly, Senior Corporate Affairs Officer of the , underscored the power of photography in storytelling, transcending language barriers, and enticing potential visitors to explore Ghana's unique offerings. She hailed the exhibition as a potent tool for positioning Ghana as a coveted travel destination and fostering partnerships to strengthen the tourism industry.

Echoing similar sentiments, Mr. William Kojo Krakani, Deputy Executive Secretary of CLOGSAG, emphasized the pivotal role of cultural preservation in driving tourism. He called on parents to instill indigenous cultural values in their children to ensure the preservation and promotion of Ghana's rich heritage.

Nii Ayikwei Kakalor I, representing Gbese Mantse Dr. Nii Ayi Bonte II, expressed optimism that the exhibition would serve as a platform to showcase Ghana's cultural richness to the international community, further enhancing the country's appeal as a tourist destination.

The exhibition stands as a testament to the transformative potential of photography in shaping perceptions, fostering cultural appreciation, and propelling Ghana's tourism industry to greater heights.

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