GTA’s first quarter PPF in Koforidua focuses on financial empowerment for tourism sector

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GTA's first quarter PPF in Koforidua focuses on financial empowerment for tourism sector

The (GTA) convened its first quarter Public and Private Partnership Forum (PPF) in , with the theme “Financial Empowerment for the Tourism and Hospitality Sector.” The forum attracted approximately 150 participants, including representatives from various key stakeholders such as the Ministry of Tourism, Arts, and Culture, Ghana Tourism Federation, Ghana Hotels Association, and like Development Bank Ghana and .

Mr. Mark Okraku Mantey, Deputy Minister for Tourism, Arts, and Culture, stressed the importance of financial empowerment for sustainable growth in the tourism industry. He emphasized the need to explore alternative funding sources to support small and medium enterprises (SMEs) within the sector, highlighting their significant role in innovation, job creation, and community development.

The Chief Executive Officer of GTA, Mr. Akwasi Agyeman, outlined the mandate of the PPPF, which was inaugurated in 2021 under Article 42 of the Tourism Act 2011 (Act 817). He highlighted the forum's role in engaging the private sector in discussions on critical issues affecting the development of the tourism sector.

Mr. Agyeman mentioned that previous PPPF sessions had led to significant initiatives, including the training of approximately 3000 individuals in areas such as service quality, digital marketing, and customer service. Additionally, more than 13 Memorandums of Understanding (MoUs) have been signed with communities to empower them and develop tourist sites.

However, Mr. Agyeman noted that despite efforts, some policy recommendations from previous forums, such as advocating for a flat tax rate for the private tourism sector, were not included in the recent read in . Nevertheless, he assured stakeholders that efforts were ongoing to include these agendas in future budget statements.

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