The European Union (EU) has invested GH¢75 million (€6.2 million) in the last four years to boost the competitiveness of Ghana's exports on the international market.
The investment focused on three main value chains which included cassava, fruits (mango and pineapple), cosmetics and personal care products.
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It was part of the West Africa Competitiveness Programme (WACOMP), a partnership between the Economic Community of West African States (ECOWAS) and the EU aimed at enhancing the integration of ECOWAS countries into the regional and international trading system, including the African Continental Free Trade Area (AfCFTA).
The EU Ambassador to Ghana, Irchad Razaaly, stated at the WACOMP Ghana SMEs Product Exhibition in Accra that the investment would help Ghanaian businesses to build better access and become more competitive in regional and international markets.
Razaaly noted, “The EU has contributed around GH¢75 million to the programme, with the aim to boost the competitiveness of Ghanaian exports and support sustainable production and processing.”
The exhibition was held by WACOMP in partnership with the United Nations Industrial Development Organisation (UNIDO) for more than 50 EU-supported SMEs of fruits, cassava, and shea butter products.
The exhibition was part of several activities marking the 2023 EU Month celebrations which span May 9 to May 27, this year.
The Chief Director of the Ministry of Trade and Industry, Patrick Yaw Nimo, expressed the government's commitment to partnering with many international organizations to improve the country's competitiveness and export capacity on the international market.
He said it was refreshing to note that the WACOMP initiative had impacted more women-owned firms to boost their export fortunes.
He urged the SMEs participating in the exhibition to make cautious efforts to expand their operations starting from the West African sub-region.
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