In a bid to celebrate and elevate the rich sounds of Ghanaian music, the Creative Arts Agency has initiated the #PlayGhana campaign, encouraging music producers and DJs to prioritize local music during the festive season.
Led by Director Ms. Gyankromah Akufo-Addo, the agency aims to push Ghanaian music to the forefront of audiences across the country.
During a news briefing in Accra to launch the #PlayGhana Campaign, Ms. Akufo-Addo stated, “Today marks the day that we are pledging to push Ghanaian music to the forefront of our audiences, starting at home.”
The Creative Arts Agency plans to collaborate with stakeholders in the music, film, and broadcasting industries to review local content regulations, promoting Ghanaian artistic works.
Renowned Music Producer/Cultural Activist Smallgod-Nana Appiasei and notable Ghanaian artists, including Black Sheriff, Samini, Reggie Rockstone, and D-Black, joined the briefing to express their support for prioritizing local music on the airwaves.
Ms. Akufo-Addo emphasized the need for amendments to the Cultural Policy and Broadcasting Bill, drawing inspiration from Nigeria's 70 percent local content law across music, film, and broadcasting industries.
Deputy Minister of Tourism, Arts, and Culture, Mr. Mark Okraku-Mantey, highlighted the importance of collaboration among artists and music producers. He cautioned against the risk of succumbing to the influx of foreign music without unity.
Smallgod-Nana Appiasei expressed concern about the constant decline of Ghanaian music and called for deliberate efforts to elevate local content. He believes that taking the #PlayGhana campaign seriously will not only enhance the festive atmosphere with local sounds but also contribute to a more robust and sustainable future for Ghanaian music globally.